The wide placards and deep hems of Aethel's Crucial Cardigan means it hangs beautifully on the body - like a properly thought out piece of clothing rather than something simply to keep you warm. Aethel's are knitted from soft Loro Piana and Cariaggi cashmeres and are designed to be worn with anything from jeans to prom skirts.
Lisa Armstrong, Head of Fashion
— The Telegraph
The power of a popping hat is remarkable. It is not an exaggeration to say that my pale blue cashmere cable-knit beanie from the boutique UK knitwear operation Aethel got me through Christmas and New Year. On the rare occasions that I made it outside, it made me feel less sorry for myself than I might otherwise.
Anna Murphy, Fashion Director
— The Times
Aethel's aesthetic is beautifully refined, understated and the pieces are knitted in Finsbury Park.
Lisa Armstrong, Head of Fashion
— The Telegraph
Their cashmere is top notch stuff, much of which is snaffled by Loro Piana or by other brands belonging to the LVMH luxury stable.
Anna Murphy, Fashion Director
— The Times
The Crucial cardigan is to die for.
Jane McFarland, Fashion Director
— The Sunday Times
Aethel knits beautifully from near mythical yarns.
— Financial Times
I top (my slip dress) with a luxurious cashmere cardigan from my favourite local brand Aethel in 12 glorious colours from subtle leaf and barolo to the spicy neon lime. But, unsurprisingly I'm rather leaning towards black.
Charlie Gowans-Eglinton, Fashion Editor
— The Times
These London-made knits are very Old Celine.... Aethel's colours and details, such as split vents and cable stitching for extra durability are the kind that lift a knit from the banal to a gem.
Lisa Armstrong, Head of Fashion
— The Telegraph
The last items of clothing I added to my wardrobe and loved... were two cashmere cardigans from a new brand called Aethel
Rita Konig, Interiors Designer
— The Financial Times
Buy one item that lasts rather than lots of similar versions and dispose of them.... Aethel the north-London cashmere brand uses the best Italian yarns for its fine, hand-knitted cardigans and jumpers.
Jane McFarland, Fashion Director
— The Sunday Times
Louise Wilson (the iconic Director of Fashion at St Martins) would have loved the British cashmere brand Aethel
Anna Murphy, Fashion Director
— The Times
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